The grab for common words in USA-based fiction publishing quickly grew into one Hell of a cocked-up situation.

CockyGate involves deception, bullying, and risks to the publishing industry as a whole. Romance Writers of America and Authors Guild have support the scattered authors and publishers who were threatened with legal action or who watched their titles dropped from distribution.

Can’t say where, because I flit around the web too much, but I have seen talk about how this ordeal inspires others. If Hopkins can get away with claiming “cocky” (which is still to be determined in court), then they can claim whichever words they use in book titles. Now, that might seem to balance on the ridiculous and the hateful — and I agree with your perception — but it’s also a real threat.

One of the latest expansions on CockyGate is that a self-described friend of Hopkins appears to be filing words and phrases in the same manner.

Author Michael-Scott Earle, doing business as MSE Media, LLC, filed standard word marks for “Dragon Slayer”, “Tamer”, “The Destroyer”, and “Star Justice“. MSE Media, LLC, is a six-month old company in Texas. It’s a very new startup.

Look, it’s possible to file a word mark meant to protect a unique brand, but that doesn’t appear to be what Michael-Scott Earle is doing with his titles.

Trademark: Dragon Slayer

An application to trademark “DRAGON SLAYER” was just filed.
More information:
Status: https://t.co/OL0gG6fukK
Documents: https://t.co/q4rGZG7OSK
AMZN: https://t.co/vdnPY07G5I
keywords: fiction

— CockyBot™ (@cockybot) June 13, 2018

Like… the Dragonslayer movie from the 1980s? I actually own that movie on DVD. The space dividing the words is an insignificant variance for a trademark.

Trademark: Tamer

Just… weird.

An application to trademark “TAMER” was just filed.
More information:
Status: https://t.co/9B1zRZhsDF
Documents: https://t.co/Mc7NjBXI4B
AMZN: https://t.co/VaaJUUv25x
keywords: fiction

— CockyBot™ (@cockybot) June 13, 2018

“Tamer” is a single word that is not unique to or commonly associated with Earle’s work. When I look for a MSE series, I find the Tamer: King of Dinosaurs books. Also, a separate application was made for “KING OF DINOSAURS”.

How does that make any sense?

Trademark: Destroyer

Here’s the mark filing that gets to me as a fiction reader.

An application to trademark “THE DESTROYER” was just filed.
More information:
Status: https://t.co/nIPMHCS8nG
Documents: https://t.co/cIGWTZqLF8
AMZN: https://t.co/Sk9uszUVPa
keywords: fiction

— CockyBot™ (@cockybot) June 13, 2018

I mean, seriously? Is this new mid-lister attempting to go up against Remo Williams? The Destroyer books under Warren Murphy’s byline are too well established not to come up as an example of popular use. Downloads of the Murphy books are sold on Amazon, Nook, iBooks, and Kobo. This application is obviously wrong.

Would the USPTO notice without help? Who knows. The good news is that they’ll have help.

I contacted the estate of Warren Murphy today and urged them to protest the application. Warren’s legacy and the future earnings of his estate are at risk. Can’t believe this is happening!

— Jackson Dean Chase (@Jackson_D_Chase) June 14, 2018

Of course there are other popular uses, which means more people watching.

Funny thing is MY book is the #1 search result for dragon slayer and someone else thinks they lay claim to it….THANK YOU for informing me of this, I will be sending this info to my lawyer to file whatever is necessary to stop this.@ArmitageAuthor

— J.A. Culican (@jaculican) June 13, 2018

Trademark: Star Justice

One mark that doesn’t seem worth mentioning is “STAR JUSTICE” in what would appear to be a legitimate claim on Earle’s series title. It would appear that way if the publishing industry could trust the applicant to file cease and desist letters against other uses, like his friend did.

Who is This MSE? Rumors

Authors who recognize Michael-Scott Earle by name say he’s gotten himself banned from author groups. He may have been involved with the Sad/Rabid Puppies in the SFF awards ploy years back. Expect more on that if I find anything that might explain these trademark filings.